Soul Sucker is a prototype for an augmented reality app. The app recognizes people using facial recognition and puts a soul on them. The user then summons one of many hell beasts to come and collect the souls. The more souls the user collects, the more the user can purchase perks from the hell store.
NAMING | BRANDING | LOGO | IDENTITY SUITE | PROTOTYPING
Here are some specs from their branding guide and white paper.
Mock up of the UI with the test reaper.
Take a look at some of the rules we made for this particular branding, making sure all the references of the brand usage are coherent.